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gorilla glue commercial 2020

Marshall Cook

THE GORILLA GLUE COMPANY

Marshall (with producing partner, Tyler Hawes, through their production company, Convoy Entertainment) works in direct partnership with The Gorilla Glue Company. Together, Marshall and Tyler are responsible for all of Gorilla’s original content, from a silly music video parody to a library of national broadcast commercials. Convoy is self-sufficient from concept through delivery, which makes projects affordable, easy to manage, and consistently high quality.

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Gorilla Glue – Sticky Situations :60 (National Broadcast with over 14M views on YouTube)

Marshall Cook THE GORILLA GLUE COMPANY Marshall (with producing partner, Tyler Hawes, through their production company, Convoy Entertainment) works in direct partnership with The Gorilla

Reid Copywriting

Matt Reid writes…

Gorilla

Gorilla Glue – new TV ad for 2019

A new TV ad for Gorilla Glue. An old-school ‘dad & son’ activity: building, or should that be fixing, a wooden (and mixed materials) go-kart. Due to filming constraints, this ad for UK telly had to be shot in the U.S. If only the scriptwriter got to go on every shoot…

Agency: Veracity Marketing

Gorilla Glue Clear – national TV ads

The Gorilla Glue Company is always developing new products. Their R&D knows no bounds. So in 2018 they launched new Gorilla Glue Clear – the crystal clear and non-foaming alternative to their traditional Gorilla Glue. These 20″ and 10″ cut-down TV ads featured a nice, new POV shot – and some very heavy slapstick.

Agency: Veracity Marketing

Gorilla Sealant – national TV ad

Gorilla’s relentless marketing drive saw them push another product from their growing range – Gorilla Sealant – with a national TV ad. (No complaints here.) I think the casting worked well here. See what you think.

Agency: Veracity Marketing

Gorilla Tape – TV ad

Always looking to expand their territory in the kingdom of DIY, Gorilla wanted to push their duct tape with a TV ad for the UK. This one required minimal rewriting – the visual humour does much of the work – but it was still nice to lend my creative input.

Agency: Veracity Marketing

Gorilla range – 10″ TV ads

Here I got to write a bunch of 10″ ads for Gorilla from scratch. These were enjoyable, not only because I was able to offer a few visual suggestions, but also because of the extreme time constraints. The challenge of getting the main product benefits across in just a handful of seconds was fun to meet. I went down the route of snappy, rhythmical and memorable voice overs.

Agency: Veracity Marketing

Gorilla – talkSPORT radio ads

In 2016 I helped Gorilla reinforce their position with two radio ads on talkSPORT. Running for a month, these ads continued with the theme of gently mocking “our American cousins.” This time by featuring a “soccer” commentator getting his terminology hopelessly wrong.

Agency: Veracity Marketing

Gorilla Grab Adhesive / Gorilla Super Glue – TV ads

Gorilla really started flexing its muscles in 2016 with a £4M marketing spend. A big chunk of which went on TV airtime on the likes of ITV, Channel 5, Sky Sports and Dave. So, my task, once again, was to edit and repurpose the existing US ad footage into 20″ ads and write suitable voice overs. Two main products were pushed this year – Heavy Duty Grab Adhesive and Super Glue Brush & Nozzle.

Agency: Veracity Marketing

Gorilla Glue – digital billboard

When a cheeky media space became available on the M6, one of the busiest motorways in England, Gorilla decided they wanted to take advantage. The solution? A bright orange, attention-grabbing, location-specific ad which got the product’s main benefit across faster than a speeding commuter.

Agency: Veracity Marketing

Gorilla – ‘DIY Week’ magazine wrap

The publication: DIY Week – the magazine for people in the hardware and homeware market. The challenge: fill a four-page wrap with all things Gorilla (and sister brand, O’Keeffe’s). Here’s how I did it – leading with the handy fact that 2016 was the Chinese Year of the Monkey.

Reid Copywriting Matt Reid writes… Gorilla Gorilla Glue – new TV ad for 2019 A new TV ad for Gorilla Glue. An old-school ‘dad & son’ activity: building, or should that be fixing, a